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CH3 – EP09 – Google Analytics Integration – Digital Marketing Practical

Why is it important to integrate Google Analytics on your online store? It gives insights on lots of factors that affect your conversion rate and reflects a complete customer journey showing data of traffic sources, bounce rates, page views, actions and much more which altogether after analyzing help you in taking right decision when running or editing marketing campaigns. We will go through the process of creating a google analytics property and integrating it on our website, testing and analyzing the data received